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HomeMy WebLinkAbout02-08-2010 - Supplemental MaterialsDonna Hanson From: Alex Gamota [Alex. Gam ota @Am ericanTower.com] Sent: Monday, February 08, 2010 2:33 AM To: City Council Mail Cc: Laura Altschul Subject: ATC DAS Franchise - request for support Attachments: ATC Memo Medina City Council 020510.pdf Dear Honorable Mayor Jordan and Members of the City Council: am writing on behalf of ATC Outdoor DAS LLC ("ATC"), a Washington telecommunications utility, to bring to your attention a potential area of disagreement associated with our recent Distributed Antenna System ("DAS") franchise submittal. We learned last week from City Staff that we have an area of significant disagreement in the interpretation of ATC and the DAS application as a utility and thus entitled to a franchise with the City of Medina. We respectfully request your collective support in allowing our project to move forward in the same expedited process that municipalities across America are allowing DAS to proceed; and allowing the DAS franchise to be approved without confusing it with the expected wireless code amendment. As you may know, ATC has been working with City Staff since August 2009 on our DAS project. The DAS network will improve wireless coverage in certain parts of Medina, using an advanced wireless solution that places small antennas on existing utility poles in the right of way. These fiber -fed multi -carrier systems have been successfully deployed in communities such as Medina (e.g., Nantucket, MA, Hilton Head, SC, and Lake Oswego, OR); communities where aesthetics and state-of-the-art communications for public safety, work, and quality of life are extremely important. In a DAS network, fiber transports a carrier's signal to a series of DAS Nodes. The DAS Nodes consist of a small antenna near the top of the utility pole and an equipment box, similar to a cable box, attached to the side of the utility pole. Multiple carriers can use the same DAS network. ATC submitted the franchise package that represents the DAS network in Medina to City Staff this past week. As detailed in the attached memo, City Staff has informed ATC, in connection with the latter's franchise application, that it currently believes the "Node" component of ATC's DAS should be categorized as a Wireless Communications Facility ("WCF") as defined by Chapter 17.90 of the City Code. Further, under Chapter 17, the existing utility poles in the public right of way are not available for the ATC Nodes, despite ATC being a WA utility, due to the prohibition of WCFs in the public right of way under the existing City wireless code. In order to move forward, a wireless code amendment is being suggested by City Staff as being required before ATC's DAS Nodes could be deployed in the public right of way. ATC respectfully disagrees with the above opinion as its DAS Nodes - and entire network - do not meet the WCF definition. It is our understanding that the WCF being described by City Staff are traditional communication towers which have ground based enclosures and security barriers. Lastly, as further detailed in the memo, ATC believes that the DAS network is exactly the type of solution which the City Code supports as outlined in Chapter 19 and which has little to no visual impact on the neighborhoods. ATC appreciates the courtesy which City Staff has shown us throughout this process. We will have representatives, including myself, at your February 8`" City Council meeting, in the event the Council may be interested in discussing the matters addressed in this letter. Thank you for your attention in this matter. Very truly yours, Alex Gamota ATC OUTDOOR DAS To: MEDINA CITY COUNCIL From: Alexander P. Gamota, Director, DAS Strategic Relations & Network Policy 781.926.4902 O ATC OUTDOOR DAS City Staff have recently interpreted the Medina Municipal Code (the "Code") to mean that ATC Outdoor DAS ("ATC") is prohibited from using City right-of-ways for telecommunications purposes absent an amendment to the Code. The purpose of this memo is to explain why an amendment is not necessary for ATC's proposed DAS- because Chapter 19.06 of the City Code already permits public utilities' use of City right-of-ways for telecommunication purposes - and why ATC's Distributed Antenna System (DAS) is not a "Wireless Communication Facility" as defined under MCC §17.90.020(E) WHO IS ATC OUTDOOR DAS? ATC is a registered telecommunications public utility company that provides DAS telecommunication services to fill in the gap in signal coverage that cannot otherwise be provided from wireless carriers' Wireless Communication Facilities. As such, ATC is entitled to the benefits of RCW 80.36.040, which provides in part: "Any telecommunications company ... doing business in this state shall have the right to construct and maintain all necessary telecommunications lines for public traffic along and upon any public road, street or highway ... in such a manner and at such points as not to incommode the public use of the ... highway. WHAT IS DAS? Distributed Antenna Systems transmit a wireless signal from a "hub" (an equipment room located outside of the right-of-way which can be used by several wireless service providers) which is connected to small "Nodes" (small antennas and small equipment boxes) that are strategically attached to existing utility poles via fiber optic cable. Nodes have minimal visual impact due to their small size. The Nodes and fiber are part of a neutral host which means that all of the telecommunication carriers located in the HUB transmits their signals through the Nodes. ATC DESIRES TO OBTAIN A FRANCHISE AGREEMENT FROM THE CITY TO USE CITY RIGHT-OF-WAYS. Chapter 19.06.010 of the Code expressly provides that the City may grant franchises to "any telecommunications provider or carrier or other person who currently occupies or desires in the future to occupy right-of-ways of the City and to provide telecommunications services to any person or area in the city." This section of the Code plainly contemplates the use of the right-of-way by telecommunications service providers through the grant of a franchise agreement. Concerns of the City regarding the design or location of the DAS may be addressed through the franchise agreement without the need for a duplicative zoning process. • DAS FACILITIES MEET THE EXPRESS INTENT OF CHAPTER 19: Section 19.02.010 of the Code states in relevant part that the purpose of the Title is to: (e) encourage the provision of advanced and competitive telecommunications services on the widest possible basis to the businesses, institutions and residents of the city and the region; Response: DAS is cutting edge technology that allows multiple carriers to provide service coverage to their customers through a series of small antennas. DAS provides coverage to the customers of multiple carriers where traditional telecom solutions cannot. o (f) permit and manage reasonable access to the rights -of -way of the city for telecommunications on a competitively neutral basis, 10 Presidential Way • Woburn, MA 01801 • 781.926.4500 Office • 781.926.4555 Fax • www.americantoweccom A ATC OUTDOOR DAS Response: All wireless carriers who contract to use the DAS can service their customers. By granting ATC access to the right-of-ways it means that the City is granting access to multiple carriers from one distributed network. (g) conserve the limited physical capacity of the rights -of -way of the city: Response: DAS consists of a series of small Nodes that are used by multiple carriers. DAS thus eliminates the need for each carrier to have its own facilities in the right-of-way, thereby conserving the capacity in the right-of-way. Further, only ATC will have access to the right-of-way to install, maintain and repair the DAS and not the carriers. This further conserves the limited physical capacity of the rights -of -way. DAS SYSTEMS ARE NOT WIRELESS COMMUNICATION FACILITIES AND SHOULD NOT BE SUBJECT TO THE REQUIREMENTS OF CHAPTER 17. MMC §17.90.020(E) prohibits the location of Wireless Communication Facilities in the city rights -of -way. MMC §17.90.020 defines a Wireless Communications Facility" ("WCF") as an unstaffed facility for the transmission and reception of radio or microwave signals used for commercial communications, which include "two or more of the following components: (1) antenna; (2) support structure; (3) equipment enclosure; and (4) security barrier." DAS Nodes only include one of these four components — small antennas. The associated equipment is not enclosed and there is no security barrier. Additionally, the definition of support structure does not include utility poles. It includes lattice towers, monopoles, and "existing nonresidential structures" "which conform to the requirements of MMC §17.90.030." MMC §17.90.030 does not include utility poles, and in fact expressly prohibits WCFs in city rights -of - way, thereby eliminating utility poles from potential "non-residential structures." While the definition of "monopole" could be interpreted as broad enough to include utility poles, such an interpretation is indefensible because WCFs are prohibited in the rights -of -way — where utility poles are located. If a telecommunications monopole is not permitted in a right-of-way, then conversely, a utility pole should not be deemed a monopole. CHAPTER 17.90 WAS NEVER INTENDED TO ENCOMPASS DAS. MMC Chapter 17.90 was never intended to encompass DAS. Chapter 17.90 was drafted in 1996 and 1997. DAS has only developed as an outdoor technology in the last few years. Thus, there was no intent by the City to capture DAS within its regulation of WCFs. By comparison, Chapter 19 was expressly drafted to implement RCW Ch. 35.99, which addresses all types of telecommunications facilities ensuring access to the public rights -of -way to allow improved service to residents throughout the cities and towns in Washington. CONCLUSION: ATC respectfully requests that the City Council: 1. To find that a text amendment to Chapter 17.90, the City's WCF code, is not necessary to allow DAS Nodes in the public right-of-way; 2. To recognize ATC's public utility status; and 3. To direct City Staff to conclude negotiations with ATC for a franchise agreement that conforms to the requirements of MMC Title 19. 10 Presidential Way 9 Woburn, MA 01801 • 781.926.4500 Office • 781.926.4555 Fax • www.am�?ricantower.com Donna Hanson From: Shepherd, Stan [Shepherd. S @ portseattle. org] Sent: Monday, February 08, 2010 2:16 PM To: Donna Hanson Subject: Sea-Tac Part 150 Study Donna, Here are a few bullet points that will help with your conversation tonight. This information is also contained on our web site on the frequently asked questions page http://www.airportsites.net/SEA-Partl5O/questions.htm. Part 150 is a section of the Federal Aviation Regulations (FAR) that sets forth rules and guidelines for airports desiring to undertake airport noise compatibility planning. Through Part 150, the FAA established regulations governing the technical aspects of aircraft noise analysis and the public participation process for airports choosing to prepare airport noise compatibility plans. The Part 150 planning process involves the methods and procedures an airport operator must follow when developing a Noise Compatibility Plan (NCP). A Part 150 Study involves six major steps: 1. Identification of airport noise and land use issues and problems; 2. Definition of current and future noise exposure patterns; 3. Evaluation of alternative measures for abating noise (e.g., changing aircraft flight paths), mitigating the impact of noise (e.g., sound insulation), and managing local land uses (e.g., airport -compatible zoning); 4. Development of a NCP; 5. Development of an implementation and monitoring plan; and 6. FAA review and approval of the recommended NCP, including the analysis of alternatives, the compatibility plan, and the implementation and monitoring plan. The Part 150 Study process is designed to identify noise incompatibilities surrounding an airport, and to recommend measures to both correct existing incompatibilities and to prevent future incompatibilities. For Part 150 Study purposes, noise incompatibilities are generally defined as residences or public use noise -sensitive facilities (libraries, churches, schools, nursing homes, and hospitals) within the 65 Day -Night Average Sound Level (DNL) noise contour (Medina is not within the 65 DNL contour). A couple more points that are not on the web page but are contained within the scope of work; http://www.airportsites.net/SEA-Partl5O/documents/Partl5O-scopeofwork.pdf • One of the main goals for undertaking this Part 150 is to evaluate the noise impacts from the inclusion of the new runway while also evaluating the impacts from all runways. • We do not plan to re-evaluate flight procedures outside of the 65 DNL noise contour that have been evaluated in past Part 15O's and proposed shifting noise from one community to another. I would also volunteer to provide a briefing to any of your staff or council during this process at your request. Stan Shepherd 0 Seattle -Tacoma International Airport (Sea-Tac) Part 150 Study Page 1 of 2 Announcements The first Public Workshop is scheduled for February 24, 2010. Contact Information Stan Shepherd Airport Noise Programs Manager Port of Seattle P.O. Box 68727 Seattle, WA 98168 Rob Adams Part 150 Project Manager Landrum and Brown 11279 Cornell Park Dr. Cincinnati, OH 45242 Sign up for Airport Noise & Part 150 email updates. Welcome to the Seattle -Tacoma International Airport Part 150 Study The Port of Seattle is working with Landrum & Brown to update its Part 150 Noise Compatibility Study for the Seattle -Tacoma International Airport (Sea-Tac), last completed in 2002. The last plan prepared official Noise Exposure Maps for Sea-Tac for 1998 and 2004 conditions. That study also resulted in a number of amended or new measures to help reduce aircraft noise in the communities near Sea-Tac. Some of those programs included developing a 'fly -quiet' program that encourages airlines to follow the procedures and to choose quieter aircraft to operate at the airport. Another element of the last study was some additional sound insulation and acquisition measures for areas impacted by aircraft noise. About this Study The Part 150 Study process is designed to identify noise incompatibilities surrounding an airport, and to recommend measures to both correct existing incompatibilities and to prevent future incompatibilities. For Part 150 Study purposes, noise incompatibilities are defined as residences or public use noise -sensitive facilities (libraries, churches, schools, nursing homes, and hospitals) within the 65 Day -Night Averige Sound Level (DNL) noise contour. The purpose for conducting a Part 150 Study is to develop a balanced and cost-effective plan for reducing current noise impacts from the airport's operations, where practical, and to limit additional impacts in the future. Among the general goals and objectives addressed by a Part 150 Study are the following: • To reduce, where feasible, existing and forecasted noise levels over existing noise - sensitive land uses; • To reduce new noise -sensitive developments near the airport; . To mitigate, where feasible, adverse impacts in acco dance with Federal guidelines; . To provide mitigation measures that are sensitive to the needs of the community and its stability; and • To be consistent, where feasible, with local land use planning and development policies. Specific goals for this Part 150 Study include the following: http://www.airportsites.net/SEA-Partl50/ 2/8/2010 Seattle -Tacoma International Airport (Sea-Tac) Part 150 Study Page 2 of 2 . To address noise issues related to the third runway; . To conduct the process in an open and engaging way; and • To look for opportunities that have not been thought of versus re -visiting old issues. This study will identify existing and future flight corridors, develop aircraft noise exposure maps for current and future conditions, evaluate air traffic control procedures that could be implemented to reduce noise exposure over residential areas, consider land use controls that could be established to reduce future incompatible lanc uses from being developed within high noise areas, and evaluate means to mitigate not a impacts within high noise exposure areas. It is anticipated that the Part 150 Study will be completed in late 2011. After completion, it will be submitted to the FAA. The review period by the FAA is typically 6-9 months. © 2009 Landrum & Brown. All rights reserved. Home I Meetings I Questions I Documents I Links I Contact I Glossary http://www.airportsites.net/SEA-Partl50/ 2/8/2010 NOR.. w DRAFT FOR DISCUSSION PURPOSES ONLY SEATTLE-TACOMA INTERNATIONAL AIRPORT PART 15o NOISE COMPATIBILITY STUDY UPDATE Public Workshop # 1 — Scoping the Part 150 February 24, 2010 5:00-7:00 p.m. Mt. Rainier High School Auditorium --Meeting Agenda- 5:00 p.m. Doors Open --Sign in and review poster boards 5:15 p.m. Welcome — Let's Get Started! Margaret Norton Arnold, Meeting Emcee Thank You for Coming -- Introductions --Stan Shepherd, Project Manager, Port ofSeaWe An Introduction to the Part 150 Study Process and Expectations for this Study Rob Adams, Project Manager, Landrum and Brown - Overview of a Part 150 Study - Expectations for the Seattle- Tacoma Part I Jo Study - Key elements of the Part 150 Scope - Opportunities for your input into the Part 150 Study - Your task tonight: Assist in Scoping the Part 150 Break into Discussion Groups Facilitator Led Discussions You can assist the Part 150 Team to address the issues that are most important to you. Please answer the following questions: - What are your concerns about noise from operations at Sea-Tac? Please be as specific as possible. - What information would be helpful for you to understand more about the noise you experience? - Are you more concerned about noise from individual aircraft or about exposure to multiple aircraft over time? - Are there areas where additional noise monitoring is needed and for what conditions? - Do you have any suggestions for ways to reduce noise where you live? - What is the best way to communicate with you about the Part 15o Study? Bringing us back together: What did we hear in the groups? Facilitators share what they heard in the smallgroups 7:00 p.m. Next Steps and Adjourn —Margaret Norton Arnold, Meeting Emcee Donna Hanson From: Allyson Jackson [abjack5 @ corn cast. net] Sent: Sunday, February 07, 2010 10:16 PM To: City Council Mail Subject: FAA Part 150 Study Attachments: Allyson Jackson Resume' City of Medina.doc; Part 150 Scope of Work.doc February 7, 2010 Dear Medina City Council, With the FAA Part 150 Study on the agenda for Monday night's meeting, please take a moment to review this information. The purpose of this letter is to recommend that the City of Medina assign an official representative to be involved in the Part 150 study and that you consider hiring me as a paid consultant to fill this role. FAA Part 150 Noise Compatibility Studies are conducted about every ten years. By bringing together representatives from the airport, FAA, airlines, communities and the public, they are SeaTac's main vehicle to develop airport noise reduction recommendations. The goals of the 2010 Part 150 that impact Medina are: (Additional details can be found at www.airportsites.net/SEA-Partl50/) • identifying existing and future flight corridors • developing aircraft noise exposure maps for current and future conditions • evaluating air traffic control procedures that could be implemented to reduce noise exposure over residential areas Although the City of Medina has chosen not to be officially involved in previous Part 150's, history has shown that it is imperative for the City to take an active role in this significant opportunity to influence airport noise abatement activities and protect Medina residents from current and future noise impacts. Why? • Proactive, official involvement allows the City of Medina to influence the process and the final recommendations. Waiting until the recommendations are finalized is too late. It is like trying to change the direction of a train, after it leaves the station! • In years past, the City has opted out of the process and the unfortunate result was that in the 80's and 90's flight tracks were shifted directly over Medina. A mistake that must not to be repeated! Since 2000, the number of flights utilizing the East Turn flight corridor over Medina has more than doubled. • Medina residents care about airplane noise. In the last City of Medina survey, 78% of survey respondents considered noise reduction to be an important issue of which 45% percent considered it "very important". • Participating in the study will allow the City to ensure that no new flight corridors are shifted over Medina and the current nighttime curfew hours from 10 pm — 6 am, that protect Medina residents, are not changed. In addition, participation allows the City to propose, promote and support recommendations that may actually reduce noise. • Potential risks and opportunities are: o The completion of the third runway increased the airport's capacity which means more flight traffic in the skies above Medina. In addition, the changed ground configuration opens up opportunities to change flight tracks and add flights to existing tracks. For example, it may now be feasible for the airport to consider increasing the number of days that flights depart to the North, not only on days when the wind is from the North, but also on wind neutral days. This could mean that flights are allowed to take off over Medina not on 35% of the days, as they do now, but on 50%-60% of the days of the year. o SeaTac and the FAA are under constant pressure from the airlines to shorten arrival and departure flight paths in order to reduce fuel costs. Shortening up the departure track could potentially route more aircraft over open water south of Medina, which would have a positive impact on Medina. Shortening up the arrival track on the other hand, would bring arrivals in south flow conditions (65% of the year) directly over Medina and combined with north flow departures, would subject Medina residents to jet noise every day of the year. o Advances in GPS and improved cockpit technology provide opportunities to concentrate flights along very narrow flight corridors. The mandatory use of this technology may allow more flights to be routed over open water and industrial corridors. A positive result! Or, it may be used to heavily concentrate flights on existing flight tracks .... such as over Medina. And the Port has shown a strong propensity to want to concentrate flights on established tracks. Historically, the City of Mercer Island has spent significant resources on protecting their residents from aircraft noise. Their success has been Medina's loss as it resulted in the flight tracks being moved further north, directly over Medina. They will surely be involved in this Part 150 to protect their interests and the City of Medina needs to be involved to balance Mercer Island's aggressive lobbying and strong city council involvement. Given the potential risks, it would be a travesty for the City of Medina not to be a committed player in the process. Part 150 Study recommendations have significant long term implications on the quality of life and home investment values in Medina. During the last Part 150 study, it was Bob Rudolph as founder and president of ECAAN (Eastside Citizens against Aircraft Noise), who led the charge to protect Medina's interests because the City of Medina did not recognize aircraft noise as a priority. But like the 520 Bridge project, this really is a City responsibility. Therefore, I would like to propose that the City assign an official, dedicated person to the Part 150 study to represent and protect Medina's interests, beginning with the initial Part 150 meeting on Feb 24th through the end of the study in 2012. With my background as an active ECAAN board member, my in-depth experience with the 2000 Part 150 study and my passion for the issue, I am uniquely qualified to fill the position for the City. During the 2000 Part 150 study, I had the opportunity to work side by side with Bob in the following activities: • Attending Part 150 meetings • lobbying FAA, local, national and state officials • fundraising within the community • collaborating with Seattle neighborhoods that were impacted by noise • organizing a complaint hotline call program within Medina • working with a PR firm to develop ECAAN's publicity strategy • convincing the Medina City Council that we needed their support • leading a strategy session with Medina council members • bringing in Williams Avaiation Consultants and helping target their assistance on the most technical aspects of our efforts I dedicated two years to the Part 150 study and as a result, have a thorough understanding of the potential significant time commitment involved. Therefore, I would like to offer my services as a paid Consultant to the City to act as their official representative in the process. Attached you will find a Proposed Scope of Work and my resume' for your review. Please feel free to call or email me with any questions. Sincerely, Allyson Jackson FAA Part 150 Noise Compatibility Study Scope of Work Proposal February 2010 thru end of Part 150 Study 2012 Allyson Jackson, Consultant Prices quoted are based on an hourly rate of $65/hour which includes travel time, supplies and materials and transportation expenses. Hours quoted are estimates only. Billed hours will be based on actual time spent. Billing will occur at the completion of each meeting. Base Contract: Allyson Jackson will attend the following meetings, write a summary, provide recommendations and present to the City of Medina Council members in a timely fashion following each meeting. 1 Introductory Meeting, Feb 20, 5 pm: Estimated Cost: $357.50-$422.50 • 2 hours of preparation time to review previous Part 150 recommendations and understand details of the current process • 2 — 3 hours of meeting time • 1 hour summary and recommendations • 30 minutes to present and discuss with Council 6 Public Workshops: Dates not yet scheduled Estimated Cost: $390-$455 per meeting • 1.5 hour of preparation time • 3-4 hours of meeting time • 1 hour summary and recommendations • 30 minutes to present and discuss with Council Total Estimated Cost for Base Contract: $2,697.50 - $3,152.50 Potential Additional Meetings: As needed and at the City of Medina's direction, Allyson Jackson will attend the following meetings, write summaries, provide recommendations and present to the City of Medina Council members in a timely fashion following each meeting. Up to 8 Techncial Advisory Committee (TAC) meetings. The agendas for these meetings will be posted several weeks in advance. Allyson Jackson will track the agendas and determine if there is benefit to attend. She will provide this information to the City Council who will authorize her attendance at the meetings. Estimated Cost: $422.50 per meeting • 1 hour of preparation time • 4 hours of meeting time • 1 hour summary and recommendations • 30 minutes to present and discuss with Council Total Estimated Cost for 8 TAC meetings: $3,380 2/8/2010 Page 1 of 2 FAA Part 150 Noise Compatibility Study Scope of Work Proposal (continued) February 2010 thru end of Part 150 Study 2012 Allyson Jackson Consultant Potential Additional Meeting's Continued: Up to 6 Special Interest Focus Groups: The agendas for these meetings will be posted several weeks in advance. Allyson Jackson will track the agendas and determine if there is benefit to attend. She will provide this information to the City Council who can then authorize her attendance at the meetings. Estimated Cost: $357.50 per meeting • 1 hour of preparation time • 3 hours of meeting time • 1 hour summary and recommendations • 30 minutes to present and discuss with Council Total Estimated Cost for 6 Focus Groups: $2,145 Optional Activities: Based on the direction of the Part 150 Study recommendations, Allyson Jackson may propose additional activities to the City of Medina. The City of Medina must approve and direct Allyson Jackson to complete any and/or all of the activities at the hourly rate of $65 per hour. Examples of these activities may include but are not limited to the following: • Organize and conduct meetings with FAA, Port of Seattle and/or SeaTac officials • Organize and conduct meeting with local, state or national politicians who may impact flight path decisions • Lead strategic planning sessions for the City of Medina • Full review of draft Part 150 Report with recommendations to the City of Medina • Attend Port of Seattle Commissioner Meetings when reviewing the Part 150 Report • Developing and defining a specific scope for highly technical Aviation Consultants that the City of Medina may choose to hire during the process on an as needed basis. 2/8/2010 Page 2 of 2 Allyson Jackson 7633 NE 1411, Street Medina, WA 98039 abiackSOcomcast.net 206-954-6175 Education: Bachelor of Science -Business and Personnel Management, University of California, Davis, June 1984 IBM Training: Marketing Training January -December 1985, graduated #1 in class of 50 Finance Seminar at Wharton Business School (2 weeks in 1988) Presidential Marketing Seminar (1 week in 1989) Skills: Sales and Marketing: Strengths: leadership, organization, team player, positive attitude, work ethic, professionalism. Work Experience: IBM Corporation, Account Development Representative San Francisco and Seattle, 1985-1992 Responsibilities: • Financial Services and Cellular Industry enterprise marketing and business development. • Team leader responsible for developing and executing marketing strategies for established IBM and competitively installed customers to include: executive marketing, needs -assessment, business case development, contract negotiations, account management and resource allocation. • Product Marketing to include large data center systems, integrated end user systems and industry software applications. Accomplishments: • Sold $17 million Data Storage Contract to Bank of America (BofA) by implementing a utilization study, organizing technical, executive and competitive briefings and aggressive cost benefit analysis. • Sold an integrated Voice/Data backbone to BofA and an industry specific $200,000 departmental system to First Interstate Bank. • Convinced BofA to purchase over $1 million of leased equipment. Required extensive coordination and approval across all IBM product lines. • Sold 350 industry specific PC products for 106 First Interstate branches through technical and executive presentations and extensive contract negotiations. • Led a technical systems integration team to customize a fully integrated Local Area Network (LAN) office solution for First Interstate which included an extensive end -user office needs assessment study. Successfully sold the integrated solution through product presentations, demonstrations, competitive analysis and coordinating software business partner activity. • Developed and successfully executed a marketing strategy to build a working relationship with McCaw Cellular, previously a competitively installed client with no prior IBM relationship. Success achieved by acquiring industry and company specific knowledge, gathering application requirements, building IBM credibility, technical education and developing an executive partnership through the coordination of briefings at the highest levels of both corporations. Volunteer Experience: Children's Hospital Theiline Pigott McCone Guild: Board Member (1992-2002), Corporate Fundraiser Chairwoman (1993-1995) • Identified, contacted and closed 6 corporate sponsors each year for Children's Hospital Annual Holiday Gala Fundraising Event which raised between $40,000460,000 annually for the Children's Hospital Uncompensated Care Fund. ECAAN (Eastside Citizens Against Aircraft Noise) Non Profit Fundraising: (1999-2001) • Created marketing and presentation materials, organized fundraising events and presented ECAAN's fundraising pitch to individuals and small groups. • Assisted in identifying, targeting, contacting and closing key high net worth individuals to financially support ECAAN's mission. Jackson Page 1 of 2 Leadership and Strategic Planning: Strengths: leading group planning sessions, building consensus, strategic thinking, developing solutions. Volunteer Experience: Seattle Crisis Center: Strategic Planner Feb -March 1991 • Led executive marketing strategy session for increasing sales of "Where to Turn" booklet to include development of mission statement, product strengths and weaknesses, assessment of current marketing environment, goals, strategies, action items, priorities, risks exposures and target market identification. Surrey Downs Community Club, Member 1990-1995, President (1992-1993) • Successfully organized neighborhood to oppose King County's proposal to develop a Regional Justice Center close to the community. Activities included educating residents, gathering support and petition signatures, collaborating with other Bellevue neighborhood associations, contacting the media, attending city and county hearings and initiating a letter writing campaign. Efforts contributed to the County's decision to build a larger Justice Center in Kent, instead of a separate facility in Bellevue. Eastside Citizens against Aircraft Noise (ECAAN): Board Member (1998-2006) • Led ECAAN planning session to develop strategic plan for reducing the number of aircraft flying over Eastside neighborhoods. Assisted in execution of plan by attending Port of Seattle Part 150 hearings, educating residents, executing neighborhood letter writing campaign, convincing the City of Medina to join in the effort, leading a joint strategy session with the City of Medina, collaborating with Seattle neighborhoods and lobbying state and local officials. Program Delivery Council (PDC), Medina Elementary School (2001-2003) • Led group planning session to develop a 3 year mission and strategic plan encompassing academic, emotional and social goals for students at Medina Elementary School. Activities included leading planning sessions, building consensus among parents, teachers and administrators, documenting the plan and presenting to the school community. Medina PTA Playground Coordinator 2000-2002 • Assessed playground equipment needs through observation, interviews and written surveys of students, teachers, parents and administrators. Prioritized, researched and developed a 2 phase plan. Gained consensus across all groups and used data to convince PTA to fund installation. Organization and Research: Strengths: Internet research, synthesizing information, project planning, tracking and documentation. Volunteer Experience: Bellevue High School (BHS) Boys Soccer Booster Club: President (2008-2009) Board Member (2005-2009) BHS Girls Soccer Booster Club: Board Member (2007-present) • Involved in all aspects of promoting and supporting BHS Soccer to include uniform distribution and management, fundraising activities, team and parent communication and volunteer coordination. Formalized the Boys Booster Club by developing and documenting a detailed description for each job. Eastside Football Club (EFC) '90 Red Team Travel Coordinator (2004-2009) and EFC `95 Red Team Travel Coordinator (2005-2006) • Researched and organized team travel logistics on a limited budget for approximately 4 tournaments per year for teams of 16 players and chaperones to include air and ground transportation, directions, meal planning, hotel and restaurant reservations, and free time activities. Required extensive internet research and logistics planning. Other Affiliations: Chinook Middle School and Bellevue High School PTSA, Bellevue High School Program Delivery Council, Eastside Football Club (EFC) Board, Kids Helping Kids Advisor Other Interests: Skiing, Tennis, Reading, Travel, Fitness Jackson Page 2 of 2 �-aFC) S 5EU ! 464Al ► � V-�� LKP 1 -50 i s - T ;1r6\1 4